For out-of-shape old dudes. By an out-of-shape old dude.
Getting old made you soft. The fitness industry lied about what it takes to fix it.
Every day, new videos show up. Press play, do what I do. Simple.
A 100-day challenge for average middle-aged guys: a simple program to get in shape at home with dumbbells, a bench, and a pair of shoes.
There's only one question you have to ask yourself. Is it now...or never?
Next Challenge starts September 7
This is the first group of real guys, all partway through the Challenge right now — in their own words.
"Today I had my annual physical… many numbers that were in the red are now back in the normal range. Not only am I feeling better and starting to look better, I am measurably healthier!"
— Zed, Day 55
"I've lost 26.4 lbs, built habits that feel sustainable, regained confidence in my fitness, and proved to myself that lasting change comes from showing up consistently—not perfectly."
— Matt, Day 80
"It does help knowing that we can slip up and still make it to the finish line. I have seen your finish line, so I know what the ending looks like even with the slip ups."
— Rick, Day 33
"Weight loss is going slowly but steadily at 1 kg every 10 days. Tortoise."
— BJ, Day 30
"Up at 5am to do this, in first few minutes I questioned my sanity but by the time we were done I felt great and ready to take on the day."
— Matt, Day 1
"Made it to day 20 and definitely not looking for the EXIT! Starting to gain strength and stamina like never before."
— Matt, Day 20
"Starting to see some physical changes. Some muscle definition in the arms, shoulders and even legs. Flab to firming up."
— Zed, Day 48
"No question the gut is smaller and my pants and belt feel better."
— Rick, Day 53
The fitness industry builds everything for 25-year-olds. Then it sells it to guys like us.
And when it doesn't work, they let you believe the failure was yours. That's the lie. It shows up four different ways — see if you recognize yours.
"I've tried before. I always quit."
No — you quit programs that were built to break you. The trainer who pushed you like you were 25. The "beginner" workouts that didn't leave you sore — they left you injured. A blown-out shoulder here, a back that went out there. Quitting those wasn't weakness, man. It was common sense.
"I hate the gym."
Of course you do. Influencers filming TikToks and glaring when you walk through their shot. Sweaty benches. More machines than a car factory, and no clue which three are for you. Some days you can't even talk yourself into the drive over. That's not lazy, man — that place just isn't built for guys like us. I quit my gym too.
"I never know where to start."
Because everything out there starts in the wrong place. Six-packs. "Beast mode." Shredded by summer. Deep down you know that's not how us old dudes do it — but it's all you can find. So you close the laptop and start nowhere. Again. You were never the problem. Nobody ever built you a starting line — just finish lines meant for guys half your age.
"I retired... and the couch got me."
Here's what nobody tells you: work kept you moving more than you ever gave it credit for. Then the job went, and a new routine moved right in — couch, Cheetos, a TV remote with your fingerprints worn into it. And breaking a routine like that is hard, man. You're not lazy. You just swapped one routine for a worse one, and nobody handed you the replacement.
Four versions of the same lie. The truth is simpler: you were never too old, too lazy, or too far gone. You just needed a program built by a guy who's been in all four of those spots — one that starts slow, fits a normal life, and ends somewhere. One hundred days. That's the whole idea.
Let me save you some time. This isn't for everyone.
This Challenge is NOT for you if:
- You're 25. Go do burpees, kid. You'll be fine.
- You're already in shape. Pat yourself on the back and carry on — you don't need me. The rest of us will see you after Day 100.
- You're chasing a six-pack. This program takes guys from below-average fitness to above-average fitness. We're past the six-pack years.
- You won't set up a simple home gym. It's a bench and some dumbbells — that's the whole gym. If that's too much, you're in the wrong place.
This Challenge IS for you if:
- You're an out-of-shape old dude. That's the main requirement.
- Your gut showed up a few years back and made itself at home. Time it got the eviction notice.
- You've tried getting fit before — and quit, or got hurt trying. That wasn't your fault. This time there's a finish line.
- You'd rather work out at home than in front of an audience.
- You want to be stronger, look better, and have more energy. Most guys feel the difference by Day 20.
- You'd like to keep your beer and the odd bag of chips. Good — they stay. This isn't a diet where you count every calorie. It's a routine you can live with for good. The 100 days are just the training wheels.
If any of this sounds like you, you're exactly who I built this for.
"I've not lost a ton of weight, but I'm feeling better than I have in ages… The workouts go by fast! (except for legs)"
— Zed, Day 30
"Can't believe it's day 50 already! The changes to my weight and energy levels have been amazing."
— Matt, Day 50
"Triceps were my muscle group I feared the most coming into this… Today I was able to run the full routine, enjoying the burn along with you. Small win, but I thoroughly enjoyed it. Progress!"
— Zed, Day 35
"Off to a decent start, but have a very long way to go. Fun program and videos."
— BJ, Day 10 (down 7.5 lbs)
Here's the whole system: four M's and a finish line.
No theory, no guesswork. You work four things for a hundred days — then you'll be shocked when you look in the mirror and step on the scale.
MEALS
Simple food rules that survive a restaurant, a BBQ, and a Saturday night. No calorie counting. No Ozempic.
MUSCLES
Dumbbell and bench workouts, 30–45 minutes, designed to be joint-friendly. You'll be surprised how much stronger you feel — even by Day 20.
MINDSET
The part every other program skips. Daily straight talk, screw-ups included — the head-space that gets you past that scary first hump.
MOVEMENT
Walks. Yes, walks. A few friendly, fun mini-challenges. Happy joints, healthy heart — and a surprise at Day 50.
10 DAYS AT A TIME
A hundred days sounds big. So it's ten chunks of ten, each with its own theme. You only ever think about the next ten days. The finish line is always within reach.
REPORT CARDS
After every 10 days, we grade ourselves. Keeps you honest. Keeps you moving. Keeps you motivated.
A REAL FINISH LINE
This isn't a subscription that bleeds you forever. You only pay once. Day 100 comes, you cross the finish line — and the rest of your life will never be the same.
And you won't cross it alone — the whole group starts together on September 7.
Here's what a day on the Challenge actually looks like.
STEP 1
A nudge lands in your inbox.
Every morning, an email from me: some quick motivation and a friendly tap on the shoulder. Your day is ready and waiting.
STEP 2
Click through to your day.
Inside the program, the new day's videos have magically appeared. Every day is already planned and waiting for you.
STEP 3
Press play. Do what I do.
Full workouts, start to finish — me doing every rep beside you. I walk, you walk. I share what I'm eating — and a real dietitian covers the stuff I'm not qualified for. Everything's on demand, so you follow along whenever suits you best.
STEP 4
Ask, confess, laugh — the daily chat.
Got a question — or a screw-up to confess? The daily chat is right there inside the program. Me and your whole group, every single day. We're in this together, my friend.
"Some days I dread getting into it, but as soon as the video starts all that reluctance just vanishes and I'm working out along with you." — Zed, Day 9
What you'll need
This Challenge keeps things simple. All you need is:
Dumbbells and a bench.
Put 'em in the garage, a spare bedroom, wherever — a small space will do. Don't own any? A simple set on Amazon can be at your house tomorrow. Not sure what to buy? Don't sweat it — I'll send you my exact shopping list.
Shoes.
These shoes were made for walkin', and that's just what they'll do. A good pair of walking shoes is all it takes.
Real food.
Nothing fancy — balanced meals that fuel the work you're doing. And we aren't going to touch Ozempic. We're doing this all natural, fellas.
That's literally all you need. Well — that, a determined mindset, and your best effort.
I did it myself — and I filmed all 100 days.
I was like you — a middle-aged guy who'd recently retired and started letting myself go. Exercising less, eating more crap.
"If I'm like this now, what will I be like at 70?"
That thought haunted me.
First I tried CrossFit. I even got a personal trainer. It was too hard to enjoy, but after two months I was starting to feel better. Then the trainer pushed me too hard and I hurt my back.
Guess what I did… quit.
Then I bought a gym membership, deciding to focus on low-impact dumbbell workouts. Only to realize I hate everything about the gym.
A month later… I quit. Again.
Back on the sofa, the guilt crept in. "I might not be around to play with my grandkids — and even if I am, I'll be the fat old grandpa watching from a chair." I couldn't shake that one.
So I gave myself one more shot: a 100-day experiment. Mindset, simple meals, basic dumbbell work, daily movement. All at home. No Ozempic. No supplements. Just common sense. And I filmed every single day of it.
The results shocked me.
I lost the weight. My joints stopped aching. I had more energy than I'd had in years. Friends started asking what I was doing. My golf game got better. I even started playing padel.
Then I turned those 100 filmed days into this program — so the next guy wouldn't have to figure it out alone.
Look — you might love the gym. You might love CrossFit. If so, go for it. You don't need me. But if you're like me, and you'd rather do it at home with a program that makes every day easy to follow… I built this for you.
So ask yourself one more time, and be honest with yourself this time. Is it gonna be now… or never?
The other side of Day 100
IF YOU JOIN
Picture yourself a month in. You've shed a few pounds. The pants fit better. Stairs don't wind you like they used to.
Two months in, you'll surprise yourself — choosing a walk over a nap. Saying yes to things you'd started saying no to.
And when you cross the finish line on Day 100, you'll feel like a different person. Lighter. Stronger. More energy than you've had in years. Ready for anything.
IF YOU DON'T
Now picture the other future — the one where you close this page and change nothing. You keep saying "next Monday." The clothes stay tight. You're the guy watching from the porch instead of joining in.
And a hundred days from now, you're exactly where you are tonight. Or worse.
A hundred days are going to pass either way. The only difference is what you do with them.
"The weight is stubborn, but not as stubborn as I am… stopping is just not an option." — Rick, Day 30
How much does it cost?
1. Pick your door below. 2. Show up each day and press play. 3. Cross the finish line on Day 100. 4. Celebrate — you're a new man.
TRY IT
$49
one-time purchase
For the guy who's been burned before and wants proof first.
- The first 10 days — every video, every day
- Nothing stripped down — every feature unlocked, same as the 100-day guys
- Want to keep going after Day 10? Upgrading to the full Challenge is easy — you pick up right at Day 11, no restart.
- Bonus 1: the daily chat — you're in the group from day one
- Bonus 2: the easy-eating guide
- Never auto-billed. No subscription hiding in the fine print.
★ BEST VALUE
$399
one-time purchase
For the guy who's ready to change his life.
- All 100 days — everything included
- Daily videos: meals, muscles, mindset, movement
- Report cards every 10 days to keep you honest
- Most popular option — it's what most guys choose
- Bonus 1: the daily chat — I'm in there every day, cheering you on
- Bonus 2: the easy-eating guide
- Money-back guarantee — not happy by Day 20? Full refund, no questions asked.
EXTRA ACCOUNTABILITY
$899
one-time purchase
For the guy who wants nobody letting him off the hook.
- Everything in the $399 Challenge, plus:
- 10 live group calls — one after every report card. Me and the guys, sorting out the last ten days and lining up the next ten.
- Money-back guarantee — not happy by Day 20? Full refund, no questions asked.
Next Challenge starts September 7. Whichever door you pick, we start together.
The world's easiest money-back guarantee
Bet on yourself. I'll even take the risk out of it.
I guarantee this Challenge works — so here's the world's easiest money-back guarantee. You get until Day 20 to try it out. If you're not happy, or you just want to go back to being a lazy sack of you-know-what, ask for your money back and you'll get a 100% refund. No questions asked.
So if you join, one of two things happens: you end up lighter, stronger, and more energetic — or you email me for a refund and got 20 days of the program for free. Either way, you can't lose.
One note, so we're straight with each other: the guarantee covers the two full 100-day options. Try It doesn't come with one — because it doesn't need one. Ten days for $49 is for the guys who've been burned before and just want proof first. That's the whole point of it.
Look — I'm just taking your excuses off the table, one by one. No gym. No subscription. No risk. All that's left is you, deciding the time is now.
FREQUENTLY ASKED QUESTIONS
"I've bought programs before and always quit. Why would this be different?"
"How much time does it take each day?"
"How long will it take me to see results?"
"Is this program suitable for absolute beginners?"
"What if I already exercise occasionally?"
"What if I am already fit?"
"Will I get a six-pack?"
"Do I have to follow a strict diet?"
"What happens if I screw up?"
"What if life gets in the way?"
"Why does it cost $399?"
"What happens after 100 days?"
You've seen what it is. You've seen what it costs. You've heard from the guys who did it.
There's only one question left — and by now, you know it by heart.
Is it gonna be now, old fella… or is it gonna be never?
"Without you I would never of even started, let alone have the final 30 days on the horizon!" — Matt, Day 70
The next Challenge starts September 7.
You already know the answer. See you on Day 1.